Web Survey Bibliography
Online surveys are becoming more and more interactive. Respondents can use new flash question types. Card sorting, clicking on coloured and interactive buttons, ranking of items shown as pictures – the options seems to be nearly unlimited. Research institutes and panel providers expect more fun for the respondents while answering the surveys. But what’s about the results? Are there really effects on respondents and, much more important, is there any effect on the data quality of survey results? - A number of methodological questions emerge, one of them being associated with the measurement possibilities and usability. Therefore, we conduct an empirical study aim at exploring the usability and measurement quality of different flash question types.
Based on a sample provided by an online panel, a classic test design is used with a split-half sample: One half of the sample will receive questions in the commonly used way (e.g. “HTML-Buttons/ Matrix questions”). The other half of the respondents will answer a questionnaire which is programmed with flash technology. The sample will also be quoted with demographic variables like age and gender. Against this background we analyze the perception and usability of flash compared to non-flash question types. Therefore a two-step approach is used, analyzing and comparing objective measures (i.e. termination, loading time) and respondents` subjective perceptions (liking, usability experiences).
The following research questions will be verified in our study:
a) Do response rate, completing rate, answering time of questionnaire and answer-length in open-ended questions increase when using flash technology compared to commonly used scales in online surveys?
b) Are there differences between the flash sample and the “normal” users with regard to data quality?
c) Does the acceptance of flash question types differ between groups of respondents (age and gender groups)?
Based on the results of this study we give recommendations for the use of flash question types in online surveys. Furthermore, the comparison of results deriving from objective measures with respondents’ subjective experiences and evaluation will be outlined.
Conference homepage (abstract)
Web survey bibliography (281)
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Retrospective Measurement of Students’ Extracurricular Activities with a Self-administered Calendar...; 2016; Furthmueller, P.
- Pitfalls, Potentials, and Ethics of Online Survey Research: LGBTQ and Other Marginalized and Hard-to...; 2016; McInroy, L. B.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- A Statistical Approach to Provide Individualized Privacy for Surveys; 2016; Esponda, F.; Huerta, K.; Guerrero, V. M.
- Social Media Analyses for Social Measurement; 2016; Schober, M. F.; Pasek, J.; Guggenheim, L.; Lampe, C.; Conrad, F. G.
- Doing Surveys Online ; 2016; Toepoel, V.
- An Overview of Mobile CATI Issues in Europe; 2015; Slavec, A.; Toninelli, D.
- Utilizing iPads in the Field; 2015; Kiser, P.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2015; 2015
- The Web Survey Revolution ; 2015; Murray, D.
- Methodology of the RAND Mid-Term 2014 Election Panel; 2015; Carman, K. G; Pollack, S.
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- Ethical decision-making and Internet research 2.0: Recommendations from the AoIR ethics working committee...; 2015; Markham, A.; Buchanan, E. A.
- Doing online research involving university students with disabilities: Methodological issues; 2015; De Cesarei, A.; Baldaro, B.
- Exploring ethical issues associated with using online surveys in educational research; 2015; Roberts, L. D.; Allen, P. J.
- An Introduction to Survey Research; 2015; Cowles, E. L.; Nelson, E.
- Ethical issues in online research; 2015; James, N.; Busher, H.
- Leading Edge Insights: Foundations of Quality 2.0; 2014; Fuguitt, G.
- Methods and systems for managing an online opinion survey service; 2014; Mcloughlin, M. H., Seton, N., Blesy, K.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- Tailoring mode of data collection in longitudinal studies; 2013; Kaminska, O., Lynn, P.
- How do we Know Cognitive Interviewing is Any Good?; 2013; Willis, G. B.
- Quality of Web surveys; 2013; Revilla, M.
- Experiments in Obtaining Data Linkage Consent in Web Surveys ; 2013; Sakshaug, J. W., Kreuter, F.
- Response Burden in Official Business Surveys: Measurement and Reduction Practices of National Statistical...; 2013; Giesen, D., Bavdaz, M., Loefgren, T., Raymond-Blaess, V.
- Internet as a new source of information for the production of official statistics. Experiences of Statistics...; 2013; Heerschap, N.
- A standard with quality indicators for web panel surveys: a Swedish example; 2013; Nyfjaell, M.
- How Mobile Stacks Up to Traditional Online: A Comparison of Studies; 2013; Knowles, R.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Phish Rising: How Internet Criminals are Undermining the Viability of Online Survey Research…and...; 2013; Kunovic, K.
- Self-Reported Participation in Research Practices Among Survey Methodology Researchers; 2013; Perez-Vergara, K., Smith, C., Lowenstein, C., Ozonoff, A., Martins, Y.
- Ethics, privacy and data security in web-based course evaluation; 2013; Salaschek, M., Meese, C., Thielsch, M.
- Beyond methodology - some ethical implications of "doing research online"; 2013; Heise, N.
- Code Comparison; 2012
- Evaluation procedures for Survey questions; 2012; Saris, W. E.
- Transparency, Access and the Credibility of Survey Research; 2012; Lupia, A.
- Anonymity and Confidentiality; 2012; Tourangeau, R.
- Cognitive Evaluation of Survey Instruments: State of the Science (Art?) and Future Directions; 2012; Willis, G. B.
- How to provide high data quality in online-questionnaires: Setting guidelines in design; 2012; Tries, S., Nebel, S., Blanke, K.
- Comparability of Survey Measurements; 2012; Oberski, D.
- Classification of Surveys; 2012; Stoop, I., Harrison, E.
- Enhancing Web Surveys With New HTML5 Input Types; 2012; Funke, F.
- Why one should incorporate the design weights when adjusting for unit nonresponse using response homogeneity...; 2012; Kott, P. S.
- Assessing the Quality of Survey Data ; 2012; Blasius, J.
- Designing and Doing Survey Research; 2012; Andres, L.
- Using break-offs in web interviews for predicting web response in mixed mode surveys; 2011; Beukenhorst, D.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2011; 2011